Search engine optimization (SEO) is a process that improves the volume and quality of traffic going to a website in an organic way. The higher a website is positioned in Google, the more visitors or web promotion it will get.

Today, more than ever, SEO is an integral part of the marketing strategy of every company. SEO experts take into account how search engines work and what Internet users are searching for, and use this to their advantage. A number of studies demonstrate that Internet users scan result pages moving their eyes from top to bottom and from left to right. The websites that come up at the top of the page or close to it attract more visits. The optimization of the website includes a number of steps - editing of the web contents, improving of the HTML code and other activities.

SEO can guarantee a good return of investment but as Google algorithms change often (so as to achieve objectivity), SEO optimization cannot guarantee constant traffic for a great length of time and clients need to work on their SEO constantly.